Before we get into the Message / Medium / and Offer, there’s something you need to know…
This chapter is what will make or break your success when it comes to implementing the value from this book.
Sorry to temporarily diverge from the fishing analogies, but what’s the biggest difference between you and Elon Musk? Besides Elon being a genius, it’s that he has more time in a given day than you do.
You’re probably saying “Bruno, that’s not true, everyone has 24 hours in a given day”. And that is the furthest thing from the truth and absolutely wrong.
You have 24 hours in a day. Elon has hundreds, maybe even thousands of hours in a single day.
You’re playing at a disadvantage because you haven’t figured out the greatest time hack of all: systems.
Elon owns Tesla. Tesla has employees and systems. On any given day, the Tesla systems will get hundreds, possibly thousands of hours of work done.
To drive that point a little further…
Imagine you were hyper intelligent and knew everything that every employee at Tesla knew. How many hours of work would you need in a single day to get done what Tesla gets done in a day? The answer is hundreds, probably thousands.
Tesla’s advantage over you comes from systems. Your competitors are out there beating you because they have systems and get more done on any given day than you do.
In order for you to succeed, and successfully implement everything from this book, you need to start thinking about systems. Don’t be an employee to your business, be the leader and owner of it.
There are 3 big reasons why you need marketing systems
Reason 1: Having a system in place allows you to figure out what’s working and what isn’t working.
Imagine you wanted to catch Striped Bass, but you didn’t know what bait to use. So you go to the fishing store and see that you have 15 different baits to choose from. The logical thing would be to get a few baits and try each bait 1 by 1 to see which bait works and which bait doesn’t work.
That way, whenever you go fishing, you know which baits to use and which to leave behind.
But for whatever reason, most marketers have no interest in figuring out what works, instead they just chum the waters with all 15 baits at the same time and pray that their “spray” works.
Sometimes it does, sometimes it doesn’t.
But you can’t scale, even if you’re using GoHighlevel, when you don’t know what works. You have no “predictability” when you don’t know what’s working.
If you don’t have predictability, and you can’t scale, what this really means is that you have no control over your own business growth direction.
The solution is that you have to test.
So that means you need to build your system from the ground up, using one message, one medium, one offer at a time.
Reason 2: You can replicate and scale systems
Let’s say you figure out “what works” and you have a proven system for your niche. This means that now you can go back to being a business owner instead of an employee.
Because there’s now a system in place that generates predictable results, it means you can hire a VA/sales person to manage this system for you. Now you don’t even have to be the one that’s out there fishing – you can send fishermen to do the work for you.
Reason 3: The Greatest Time Hack in History
With a working system that operates regardless if you do or not, you now have the greatest time hack in history as an advantage over others. It means that you can grow your business independently from the effort/work that you put into it.
Don’t Go Lazy on Me
Easy Fishing is real. But don’t get all lazy on me just yet. In order for you to “crack the code” you still need to commit to testing and building out your sales system from the ground up.